About Us

We aim to be one of the top three brokerages in the Chinese community in the next 5 years.

What's more important: The cheapest insurance or the best insurance?

When you have a claim, you realize how important insurance truly is.

Choosing the right broker is half the battle, and that’s why our clients choose BTI Direct.

We Are BTI Direct

At BTI Direct, each broker plays an essential role in making us a better brokerage. We are an independent brokerage located in Richmond Hill, on the outskirts of Toronto. Our team is composed of many young and dynamic brokers and several seasoned experts working in unison to make sure our clients get the best coverage there is on the market.

We believe in integrity, efficiency and professionalism, the hallmarks of our trade, but beyond that, we believe it is our mission to help our customers get more knowledgeable about insurance so they can protect their family and heritage from any hardships. We are constantly learning about new product developments and innovations to help you save money, extend your coverage or avoid insurance gaps. We want what's best for you and we'll never sell you something you don't need.

Our History

Before there was BTI Direct, before even Prime40 Insurance, there was BrokerTeam. All three members of our management team originated from this large brokerage and mastered the art and science of managing a brokerage. They established Prime40 Insurance in April 2014 with a desire to improve the broker model by integrating self-serve technologies, recognizing that many Canadians like to purchase and manage their insurance online. This small independent brokerage from Richmond Hill grew and thrived, serving the home, auto and travel insurance needs of the Chinese community.

Two years later, the name has changed but the team remains. That name, BTI Direct, tells a story that hinges on what makes us tick, a respect for tradition and a passion for innovation. BTI refers to our origins as an offshoot of BrokerTeam, while the word Direct is a commitment to keep innovation at the forefront of what we do.

What We Stand For

What sets BTI Direct apart from other insurance providers is a powerful combination of innovation and tradition.


  • Our clients trust us to safeguard their most prized possessions.
  • We know the needs of our community better than most.
  • We work tirelessly to find you the coverage that best meets your needs.


  • Access all your insurance policies from the convenience of your home.
  • Read up on the latest insurance trends and prevention tips.
  • Contact us in person, by phone, email or chat.
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